The first weekend of Soul Surfer in the theaters was strong. It was #4 in Box Offices receipts, and drew a rare A+ CinemaScore - the measurement used to rate impact on the viewers. Reports are coming in of great follow-up with spiritual conversations with kids on campus. Also, as of this morning, soulsurfer.com has had 39,000 visitors and 4000 who have indicated decisions to trust Christ.
Students are buzzing about the movie. Momentum is on our side, so I highly recommend using another email (see sample below) and other social media encourage people to pray, invite and use the movie as a great ministry tool, and to drive traffic to soulsurfer.com. We have more resources available on everyschool.com, including additional rave cards and fliers/posters. Check out this article, it has info on how to followup with students after they see the movie. We have also posted a new video of Bethany Hamilton and Anna Sophia Robb together talking about the movie. Great insight into their relationship.
As you hear stories, please pass them on to me. Thanks much.
I took my family to the movie over the weekend, they are tough critics and were blown away by the power of the story and how it was told. It's a great one if you have not seen it.
Blessings,
Chuck Klein
SAMPLE EMAIL - feel free to use.
On campuses across the nation students are talking about the movie Soul Surfer. The first weekend it was # 4 in box office draws and it drew a rare A+ CinemaScore. That is how Hollywood measures the depth of impact the movie has on those who attend. Awesome!
That means MOMENTUM - students are telling other students about the film. Let's pray and tell as many people on campus as possible about Soul Surfer and build a swell for this coming weekend. And most importantly the momentum gives Christian students and youth leaders incredible opportunity for conversations with other students about the movie and faith in Christ.
At everyschool.com the Campus Alliance has resources to help you with those conversations. Check out points 7 thru 10 in this resource for good ways to follow-up Soul Surfer. And also point students toward soulsurfer.com to discover more about Bethany Hamilton and her faith. Soulsurfer.com has had over 30,000 visitors since it went live on April 1! We have more new rave cards for you to print and hand out at school.
Here is something special - a video interview with Bethany Hamilton and Anna Sophia Robb sharing insights about the movie, by Bryan Jennings of Walking on Water. Check it out!